Microsoft retools Office for touch screen, Web use
Bill Gates, founder of the software company Microsoft, speaks during a
press conference after a meeting with German Development Aid Minster
Dirk Niebel, unseen, in Berlin, Germany, Tuesday,
Jan. 29, 2013. Tuesday's debut comes six months after Microsoft
previewed the new-look Office, which includes popular word processing,
spreadsheets and email programs. The revamped Office boasts touch
controls, just like the redesigned version of the Windows operating
system that Microsoft Corp. released three months ago. The company,
which is based in Redmond, Washington, is trying to ensure that its
products retain their appeal at a time when people increasingly rely on
smartphones and tablet computers instead of PCs. Yet Microsoft still
isn't trying to get Office on the largest number of devices possible.
Office 2013 doesn't include an option that works on Apple Inc.'s iPhone
and iPad or smartphones and tablets running the Android software made by
Google Inc. That leaves out the majority of smartphones and tablets
sold in the past two years. The company believes Office 2013 is
currently best suited for Windows devices, said Chris Schneider,
Microsoft's senior public relations manager for Office. Microsoft is
trying to become a bigger player in the mobile market with its own
operating system for smartphones and tablets. Office 2013 is the first
overhaul of the software suite in three years. The bundle of programs
has become a staple on desktop and laptop computers, providing a rich
vein of revenue for Microsoft. The company has reaped most of its Office
sales from licenses allowing buyers to install the suite of programs on
individual machines, a very lucrative strategy. The Microsoft division
anchored by Office generates about $24 billion in annual sales,
accounting for nearly one-third of Microsoft's total revenue. Revenue in
the Office division fell from the previous year during the three months
ending in December, partly because many prospective buyers have been
awaiting the latest version. In one of the biggest changes, Microsoft
has tailored Office 2013 so it can be peddled primarily as a program
that's used over Internet connections. All information is automatically
stored in Microsoft's data centers, allowing for access to the same
material on multiple devices. The content also can be stored on the hard
drives of devices. Microsoft is offering Office 2013 in a $100 annual
subscription package, called 365 Home Premium, which includes online
access on up to five Windows devices or Mac computers. The fee also
provides 20 additional gigabytes of storage on Microsoft's SkyDrive to
supplement the 7 gigabytes that the company gives away to accountholders
for free. Subscribers also will get 60 minutes of free international
calls on Microsoft's Skype service for Internet phone calls and video
chats. College students and teachers will be able to buy Office 2013's
online product for $80 for four years, which works out to about $1.67
per month. The online push reflects Microsoft's recognition that people
want access to documents and email on whatever Internet-connected device
they might have, wherever they may be, whether it's at work, home or a
store while running errands. "The technology needs to be able to move
with you," Schneider said. It's the first time that Microsoft has tried
to persuade consumers that a recurring online subscription is the best
way to buy and use Office. Microsoft had previously sold online Office
subscriptions primarily to small businesses. Office will still be sold
under a one-time licensing fee that allows the software to be installed
on a single machine. The fees start at $140. Microsoft's decision to
reshape Office into an online service makes sense, although it may take
customers a while to sign up for the subscriptions, said Edward Jones
analyst Josh Olson. He suspects major companies that rely on Office
probably will be among the last users to make the switch. "This is a
good innovation, but the uptake may be slow to begin because it is so
different," Olson said.
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